Drift is a conceptual beverage brand inspired by oceans and shorelines. Its identity is built around the colors, textures, and calm moods found along the coast, from deep tides to sun-faded coral. Each flavor is rooted in natural ingredients often found in or near the ocean, and is represented through a tone-on-tone color system that reflects the feeling of drifting between land and sea. The brand focuses on atmosphere over intensity, offering a light, sensory experience through both flavor and design.
